Cookie Cutter

Some chain stores and restaurants are trying so hard not to look like chains. It’s admirable to try to get out of that paradigm, but doing it this way breaks a trust with consumers. If you don’t want to be a chain then…truly make it so each entity is unique — it’s own, stand alone business. It’s okay for them to have a common ownership, but nobody is fooled when the formula is to try to look like there isn’t a formula.

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