Why We Like Drum Solos

The beat is the element of music most anyone can relate to. We’re still biological creatures and respond viscerally to the right stimuli. Anyone can relate to hitting things. It’s cathartic. It’s exciting to watch — physical (compare that to watching a trumpet player). The more bombastic the better. It’s easy to discern the correlation between what is being heard and seen (much more so than other instruments). In short it’s accessible.

When you are devising marketing and sales messages think about the drum solo. How can you make your message easy to understand? How can you make your message accessible so it shows up as relevant to the customer taking care? How do you appeal to basic instincts (concerns)? You’re way ahead of the game if you can devise a way to trigger basic biology. Sex does sell, except when it doesn’t.

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