Self Conflict

Everything important we do is a result of conflict. Not necessarily a conflict between us and the world, but a conflict within us.

We want to eat dessert, but we want to be healthy and skinny as well. We want to stand up and make difference, but we’re afraid. We want to help and be good to others, but we want to satisfy ourselves too. Who is we? Who is the self in self control, and who is being controlled?

We don’t have one mind, we have competing interests, all duking it out.

This conflict is at the heart of being human. One side sells the other. Like all kinds of marketing, it’s far more effective if you know your audience. You will do a better job of telling a story (to yourself) if you understand who you are marketing to — yourself.

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