Creativity

CreativeFunnelWhat actually is creativity? Most of us think we have some, but how do we identify with it, and why do so many of us struggle to put it to practical use?

Many think creativity is the ability to come up with good ideas. That is part of it. Some are very good at the thinking required to generate ideas. They seem less inhibited by fear, and generally more wondrous and open to possibilities. This is the divergent thinking part of creativity. The ability to author ideas, no matter how wild, relating to a single subject. Kids are inherently great divergent thinkers…until the world beats it out of them in favor of conformity under the guise of obedience.

Great, so you have all these ideas around. What do you do with them? Many a songwriter has languished in the inability to pull it all together and finish.

We also need convergent thinking, which is the process of developing rules and applying judgement to enable the arrival at a single solution to a problem. This doesn’t feel like creativity to some, but it actually is a vital part of it.

Creativity isn’t just an ability to come up with ideas. That’s way underselling it, and spins it as too much of a gift only select few are born with. Creativity is actually the process of coming up with good ideas. That process includes all of the brainstorming, culling, problem solving, testing, vetting and reworking required to actually manifest the complete idea. Not to be confused with the actual implementation of the idea (like the painter who actually executes the paining), creativity can stop at the idea being compelling in some way, even if not feasible.

These skills can be developed through discipline and practice. For a writer, it takes writing and reading and experiencing and seeing in a way that others might not intuitively see. It often takes years of shitty or incomplete work to finally begin to be able to put the skills together. And in some cases one skill or the other never quite develops. That’s where partnerships work wonders.

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