Not Gettin’ Rich

JonathaCheckMy friend Jonatha is a pretty well known artist with around 10 albums released on major labels over the years. I have lots of other friends in the music business. Their stories are pretty consistent.

No money.

The difference between now and 20 years ago is that now, nobody is making any money.

Spotify, and [fill in the blank with your music delivery service of choice] have utterly commoditized it all. The commoditization would be one thing if they paid a serviceable amount for the work they use to drive their business, but…they don’t, in part because there isn’t much to go around. Every artist I know tells the same story. I have sat through endless debates about why this happens. Much of it is warranted. The undeniable reality of the marketplace is that people don’t value music enough to pay for it anymore. Still a shame to see talented people go unrewarded. Teachers, artists, therapists, and others who help us in more abstract yet profound ways seem to get the shaft a lot. Good for us they love what they do. God help us if they ever wise up.

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