Why We Need Show Business

bballglove

Some time ago I had an occasion to visit a practice session with the Indiana University basketball team. It had a very unusual element I had never seen or heard about before. They were working on the usual things: mostly executing their designed plays. The defensive team had twice as many players on the court, all of whom had on boxing gloves and were punching the offensive players in their bodies and arms. Not roundabout punches, but hard enough to knock them off balance.

In life most of the war is in our own minds. The chasm between what we know we can and can’t do is occupied by a battle with perception of ourselves. Everyone who makes it to the other side looks back and tells us it’s mostly mental. If you believe, and really try as if you’ve burned your ships, you can do it.

So what does this boxing-ball match really do? It doesn’t teach a basketball skill we would normally associate with the game. Basketball is supposedly a non-contact sport. Ha, ha, the joke is on you if you believe that! There is lots of contact in basketball, but any kind of punching is out of the question, or is at least called a foul. Some teams do play a very physical brand of ball, with a lot of various kinds of contact. Invariably, if your team is not ready for this, it will throw your game off. You won’t be able to get to spots on the court you want, you won’t be able to be in balance like you are used to, etc. It gets in your head, and soon nothing is working. You lose, even though your team may be better. It’s almost all mental.

So you practice with boxing gloves to learn to handle these physical teams. Totally makes sense. But here is the non-obvious part. This is a sales job. The boxing gloves game isn’t that much like a real game. Conventional wisdom would tell you to line up a physical team to play in the way it will actually happen on the court? First, it’s not that easy to make such a team. The opponents you will face already have the best players who can do this. Second…you need to practice under worse conditions, so that actual game conditions are more tolerable. But do you need boxing gloves to do this? What is the point of big, red, boxing gloves? Here is the kicker, the third and big reason for it: by having played under these worse conditions in a very demonstrative, show business way that’s visually memorable, you have actually become sold yourself that you can work through it and handle it. The purpose is not so much to give you the skill and toughness, but to help you believe you have it. You have the visual mnemonic of all of those guys in red gloves punching you, and you learning to deal with it. You have become sold.

What have you sold yourself on in life? That’s the key to unlocking doors.What are you drifting towards as a result of accepting the sales job that has been done to you, whether by yourself or others?

Reminds me of a great line from an interesting movie about sales.

“There is no such thing as a no-sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way, a sale is made; the only question is who is gonna close? You or him?” – Jim Young (Ben Affleck), Boiler Room

The real “him” is your alter ego. That quiet voice of doubt that comes from your lizard brain wanting to keep risk low, and keep things comfortable. Sounds good enough, but as I have written before, comfort in the now belies the bigger discomfort of the future if you don’t act.

There aren’t many more ways I can think of to say it. Take the shot. You can probably get somewhere good, and you have rebounders around you in case you miss.

 

 

 

 

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