Impressions are (nearly) Permenant

“But what will I tell my people?”

Once someone makes a decision about something subjective, it’s almost impossible to persuade them that they were wrong. Not just because it’s difficult to really be ‘wrong’ about subjective things, or sometimes to even quantify them, but because you’re no longer asking them to remake the first decision, you’re asking them to admit an error, which is a whole other thing.

Compounding this, we often make it awkward for someone who is trying to come around to be embraced, largely because they are hurt that they were rejected in the first place.

The opportunity is to encourage them to look at new information and make a new decision. Give them the story they need to rationalize the change. “Well, I know I said X, but that was before she/he/they listened to me and changed…”

Step two is to celebrate the newcomer, not to dredge up their past positions and wave them in their face.

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