Organization’s Effects

artguy

If you take a group of people, a subgroup of the larger population, and expose them to focused messages again and again, you will start to change their point of view. If you augment those messages with exposure to other members of the group, the messages will begin to have ever more impact.

We generally tend to align ourselves with those we’re around. We don’t fully understand why. There is a lot of psychology we know, and then other stuff we can’t explain. Yawning, for instance, can be statistically shown to be contagious. It has been studied for years, yet we don’t know why it happens.

Once a group starts to become aligned, and starts acting like a tribe, the messages of the tribe will become self-reinforcing. When someone is born into that tribe, there is a very high probability she will never know the difference. It is simply her common sense about the way the world works.

Programmed.

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