Archive for the 'Sales' Category

Out of Time

timehasrunout

This is it.

As promised over a year ago, this will be the final post for this blog. The reasons for this are primarily:

  1. I think it has reached a point where I am saying many of the same things over and over, only differently. Not useless, but less than ground breaking.
  2. It is time for ME to move on, which has been one of the underlying themes as well.

I figured the last day of the year would be a good time to make the change, but one thing led to another, and I couldn’t get it done. So here we are. It is not easy. I like doing this, but, in addition to the reasons above, I don’t really have time for it anymore.

My plan a year ago was to work through all of the posts I had in a draft state to get them online before signing off. I failed. Just like what happens in life, time caught up and I didn’t get everything done I wanted to do. There are dozens still sitting incomplete. I have decided to let them go. I’m not a big fan of symbolic actions because I think they ultimately don’t work. We know we’re doing it symbolically, which belies our sincerity and speaks as much to a need for drama. Show business can be powerful, but the power is often fleeting. All of that is true in this case as well. So…I’m not suggesting I will not write again. Only that it’s time for this blog to rest in peace.

On the occasion that I go back and read previous posts I am at once astounded and proud of how good and insightful some of them are, and also disappointed at how incomplete or lacking in any innovative thinking others are. To the astute reader, I have revealed a lot here, about myself, and human nature in general.

It was never for anyone but me. I never promoted it or cared how many people looked on. It’s simply my art, and started as a way to get some basic thoughts down. Something about writing things down codifies them, forcing the writer to think rationally in complete sentences and to ground statements and feelings. A worthy exercise, and one I think I got better at over the seven years of posts.

It evolved, as I knew it would, though I found myself surprised at how it evolved. I don’t know how obvious it is, but there was actually a turning point in the nature and presentation of the subject matter. It would be interesting to bring someone in to read through it all to see if that stands out. It’s blatantly obvious to me when I read many of the posts before and after that time. It happened over a number of months, but began here (not coincidentally, that post is the most linked to throughout the rest of the blog, barely beating this one.), and began to get momentum here. Life changes, sometimes in ways that there is no undo button for.

As a sort of farewell gift, I offer up my top 50 favorite posts (not already linked elsewhere in this one), which was an agonizing process that probably wasn’t worth the time it took, especially since the list would likely be different if I did it again next week. I hope that for those who come along later, this might get you started with what’s behind the scenes here. In chronological order…

  1. Common Sense
  2. If the Voltage Gets High Enough…
  3. Boundaries
  4. Start by Doing a Good Job
  5. Religion and Politics
  6. Hierarchy of Money
  7. Science Has a PR Problem Too
  8. Policies
  9. Brass Tacks
  10. Battle of the Unknown
  11. Compromise
  12. Love Will Find a Way
  13. Get Comfortable Being Uncomfortable
  14. The Curse of Perseverance
  15. Love and Trust
  16. I See Dead People
  17. Serendipity
  18. Dedication
  19. The Drain of Friction
  20. The Value of Images
  21. What Life Really Is
  22. Ideal World
  23. The Chosen Ones
  24. Forgive
  25. A Metaphor for Life
  26. The Result of Answers
  27. Creativity
  28. In the Flesh
  29. Move Past Go
  30. The Pretty Girl Gets Kissed
  31. A Beautiful Story
  32. Hope is Not a Strategy
  33. Morality
  34. Caged
  35. Free Will is Fake
  36. Burning Ships
  37. Blind Spot
  38. Delusions
  39. Why Love Wins
  40. Strength
  41. One Step
  42. Trust, the Hidden Part
  43. Probability: Facts, Statistics, and Reality
  44. Changes
  45. Pride and Face
  46. Comfort
  47. Atheism: Instrumental versus intrinsic
  48. Reasons or Excuses
  49. New Information
  50. The Opposite of Success
  51. Bonus: the whole Happiness series

 

And here are a few random facts.

  • The most visitors to the blog in one day was on 1/6/2015, after this post.
  • 2015 was the busiest year for visitors, with 2011 close behind.
  • 2015 also has the most published posts, at 81.
  • Nearly 2,000 unique people visited the blog throughout 2015.
  • After the United States, Germany had the most visitors.
  • The most viewed page, by far, was the home page.
  • The most looked at post was this one, followed by this. It appears traffic to the site was more influenced by my use of a couple of popular terms people search for than the actual content of the blog. Humbling, though not surprising.
  • The longest time gap between when an entry was started and when it was actually completed and posted was 56 months.
  • There are almost 1,000 comments posted across the 493 blog entries.
  • There are over 22,000 comments not posted, as they marked as spam. Unfortunately some of those are/were legitimate comments. I never got to sorting them all out. Sorry about that.
  • There were 520 images posted over the course of the blog. The images are very important, and often contained additional information/meaning.

To quote a friend, “It’s time.” I could drone on about all that I’m thinking as the final letters get typed, and the unused material gets trashed, but it’s a frivolous delay of what I have decided.

It’s a lot like life. Time runs out while we still have things on our to do list.

I do have another potential endeavor in the works. If anything gets going on that I may return here to leave a trail of bread crumbs to it.

And with that, I bid you adieu.

All the best,

David Stewart

 

 

 

 

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Conservation of Energy

conservationofenerty

In physics, the law of energy conservation states that the total energy of an isolated system remains constant. It can’t be created or destroyed; rather, it transforms from one form to another. Our understanding of the universe relies on this principle.

It often (not always) applies to people and relationships, too.

If you escalate (cut off in traffic, angry at the gate agent, frustrated at your boss), you’ve just added (negative) energy to a conversation.

If you escalate (enthusiasm, a hug, encouraging words), you’ve just added (positive) energy to a conversation.

Once the energy is added, it has to go somewhere. Often, the person you’re engaging with throws it right back, or even increases it. The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears. A talented, mature person might take your negative energy and de-escalate it, or even swallow it and permit the conversation to calm down or end. But don’t count on it.

You can ‘win’ a conversation by overwhelming your opponent with energy they can’t handle. But of course, they’re not your opponent and you don’t really win. Being aware of the energy you add or take from interactions is a sophisticated technique that radically changes the outcomes of the conversations that fill your day. Add the good stuff, absorb the bad stuff and focus on the outcomes, not the bravado. Winning isn’t the point.

Two Kinds of Argument

science-vs

Scientific -vs- the other kind. The scientific kind relies on what the facts say. The science can be proven wrong by better science. The other kind relies on what emotions say or pride.

If you need to convince someone who refuses to act like a scientist (listening to facts), making better science isn’t going to help you very much. The person you’re arguing with (who might be a scientist during the day, even, but is merely being a person right now) is not going to be swayed from a firmly held opinion by your work to make better science. It’s more likely that it will take cultural pressure, shame, passion, humor, connection and a host of unreliable levers to make your point.

The easy way to tell the two varieties of argument apart is to ask, “what evidence would you need to see to change your mind about this?”

Don’t argue about belief, argue about arguments. The essence of a belief is that we own it, regardless of what’s happening around us. The key to making a rational argument is that your assertions must be falsifiable.

“I believe A because of B and C.” If someone can show you that “C” isn’t actually true, then it’s not okay to persist in arguing “A”. The statement, “All swans are white” is falsifiable, because if I can find even one black swan, we’re done.

On the other hand, “Aliens are about to take over the world with flying saucers,” is not, because there’s nothing I can do or demonstrate that would satisfy the person who might respond, “well, they’re just very well hidden, and they’re waiting us out.”

If belief in “A” is important to someone’s story, people usually pile up a large number of arguments that are either not testable, or matters of opinion and taste. There’s nothing wrong with believing “A”, but it’s counterproductive to engage with someone in a discussion about whether you’re right or not. It’s a belief, or an opinion, both of which are fine things to have, but it’s not a logical conclusion or a coherent argument, because those require asserting something we can actually test.

You can’t argue with feelings. The key question is, “is there something I can prove or demonstrate that would make you stop believing in ‘A’?” If the honest answer is ‘no’, then we’re not having an argument, are we?

Before we waste a lot of time arguing about something that appears to be a rational, logical conclusion, let’s be sure we are both having the same sort of discussion.

Passion

passion

You have to have passion for what you’re doing if you want to be great. If you don’t love it you’ll quit before you get there. This we’ve all been told or read a number of times before.

The struggle we sometimes find ourselves in is when we try to make something great, even though the passion isn’t there. Or, said another way, we struggle trying to invent or re-ignite passion.

It’s a shame that we put this pressure on ourselves. Because passion, by definition, isn’t very controllable. It’s an emotion. It can be modulated to some extent by our actions and mindset. But like most of our emotions, we don’t have direct access to it. Emotions are driven in part by our intellect. We know the situation we are in, and we know how we feel about it. We can observe much of that taking place and understand it academically, but controlling it is a lot to ask. It’s unreliable, at best. Hard to fight our human nature.

The reality is…we sometimes keep trying to find a way through even when the passion isn’t there. This manifests to different degrees I can summarize into three categories:

  1. Apathy – Giving up. No longer trying. One step away from quitting altogether, which could be the right thing to do once one reaches this point.
  2. Mailing/phoning it in – This has most of the appearances of trying, but it’s usually more for the benefit of all the onlookers than anything. Sometimes we do this for a while, waiting/hoping for that spark (spark) of inspiration to strike.
  3. The Struggle – The gallant effort. Continuing to push and work hard, in spite of evidence that it isn’t doing much good. In spite of that dull, nauseating feeling of discontent. The tricky thing is, when we try hard, we usually do get some results. Often it can be enough to keep us engaged for a while. But in the end we usually know the truth.

Without that intangible thing called passion driving us, it’s virtually impossible to do our best for an extended period of time.

And so…things change. Some people experience more of this than others. Some are better at fighting through and ignoring the underlying feelings than others. I would humbly suggest that no matter which side of this you are on, judging what another person is battling  and how it may be manifesting, is probably a misguided waste of emotional energy. Your passion, your common sense, your background of obviousness is unique to you.

When the fuel tank reaches empty, the car can usually still coast for a while, especially when the wind is favorable, but in the end you gotta’ find something new to be passionate about to really get going and get somewhere.

I’m sorry if this is not the answer you may want.

Organization’s Effects

artguy

If you take a group of people, a subgroup of the larger population, and expose them to focused messages again and again, you will start to change their point of view. If you augment those messages with exposure to other members of the group, the messages will begin to have ever more impact.

We generally tend to align ourselves with those we’re around. We don’t fully understand why. There is a lot of psychology we know, and then other stuff we can’t explain. Yawning, for instance, can be statistically shown to be contagious. It has been studied for years, yet we don’t know why it happens.

Once a group starts to become aligned, and starts acting like a tribe, the messages of the tribe will become self-reinforcing. When someone is born into that tribe, there is a very high probability she will never know the difference. It is simply her common sense about the way the world works.

Programmed.

Why We Need Show Business

bballglove

Some time ago I had an occasion to visit a practice session with the Indiana University basketball team. It had a very unusual element I had never seen or heard about before. They were working on the usual things: mostly executing their designed plays. The defensive team had twice as many players on the court, all of whom had on boxing gloves and were punching the offensive players in their bodies and arms. Not roundabout punches, but hard enough to knock them off balance.

In life most of the war is in our own minds. The chasm between what we know we can and can’t do is occupied by a battle with perception of ourselves. Everyone who makes it to the other side looks back and tells us it’s mostly mental. If you believe, and really try as if you’ve burned your ships, you can do it.

So what does this boxing-ball match really do? It doesn’t teach a basketball skill we would normally associate with the game. Basketball is supposedly a non-contact sport. Ha, ha, the joke is on you if you believe that! There is lots of contact in basketball, but any kind of punching is out of the question, or is at least called a foul. Some teams do play a very physical brand of ball, with a lot of various kinds of contact. Invariably, if your team is not ready for this, it will throw your game off. You won’t be able to get to spots on the court you want, you won’t be able to be in balance like you are used to, etc. It gets in your head, and soon nothing is working. You lose, even though your team may be better. It’s almost all mental.

So you practice with boxing gloves to learn to handle these physical teams. Totally makes sense. But here is the non-obvious part. This is a sales job. The boxing gloves game isn’t that much like a real game. Conventional wisdom would tell you to line up a physical team to play in the way it will actually happen on the court? First, it’s not that easy to make such a team. The opponents you will face already have the best players who can do this. Second…you need to practice under worse conditions, so that actual game conditions are more tolerable. But do you need boxing gloves to do this? What is the point of big, red, boxing gloves? Here is the kicker, the third and big reason for it: by having played under these worse conditions in a very demonstrative, show business way that’s visually memorable, you have actually become sold yourself that you can work through it and handle it. The purpose is not so much to give you the skill and toughness, but to help you believe you have it. You have the visual mnemonic of all of those guys in red gloves punching you, and you learning to deal with it. You have become sold.

What have you sold yourself on in life? That’s the key to unlocking doors.What are you drifting towards as a result of accepting the sales job that has been done to you, whether by yourself or others?

Reminds me of a great line from an interesting movie about sales.

“There is no such thing as a no-sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way, a sale is made; the only question is who is gonna close? You or him?” – Jim Young (Ben Affleck), Boiler Room

The real “him” is your alter ego. That quiet voice of doubt that comes from your lizard brain wanting to keep risk low, and keep things comfortable. Sounds good enough, but as I have written before, comfort in the now belies the bigger discomfort of the future if you don’t act.

There aren’t many more ways I can think of to say it. Take the shot. You can probably get somewhere good, and you have rebounders around you in case you miss.

 

 

 

 

The Marketing Drug

marketpharmasl

Every time I see my dentist he tries to sell me stuff. Various services they provide that will in some way (they claim) improve my life by addressing some shortcoming or concern taking place in my mouth. I never knew my mouth had so many problems!

I’m all for selling people on things that can help them take care, even if they are merely for pleasure or aesthetics (vanity), but like everything else, there can be a tipping point where we sometimes take it too far, or are too manipulative.

It reminds me of how food is marketed. The marketing has become so powerful that some of the people being hurt actually are eager for it to continue. This creates a cultural feedback loop, where some aspire to have these respected marketing jobs, to do more marketing of similar items. It creates a society where the owners and leaders of these companies are celebrated as risk-taking, brave businesspeople, not as the modern robber barons that they’ve become.

The cultural feedback loop can’t be denied. The NAACP, which represents a population that is disproportionately impacted by the health costs these products create is actually allied with marketers in the fight to sell ever more and bigger portions to its constituents.

The crime continues because the money taken by corporations that change our culture is used to fund campaigns that conflate the essential concept of ‘freedom’ with the not-clearly-articulated ‘right’ to respond to marketing and consume stuff in quantities that would have been considered literally insane just three generations ago. And we like it.

[I’ll write the previous paragraph’s point again here to be clear: we’ve decided that consumers ought to have the right be manipulated by marketers. So manipulated that we sacrifice our long-term health in the face of its power.]

We ban accounting that misleads, and we don’t let engineers build bridges that endanger travelers. We monitor effluent for chemicals that can kill us as well. There’s no reason in the world that market-share-fueled marketing ought to be celebrated merely because we enjoy the short-term effects it creates in the moment. Every profession we respect has limits created and enforced by society. These rules make it more likely we don’t race to the bottom as we cut those corners or maximize our profits.

The question is this: are you responsible for the power in your hands? If so, then we need to own the results of our work. If not, someone else needs to step in before it’s too late. No sustainable system can grant power without responsibility.

Just because marketing works doesn’t mean we have an obligation to do it. And if we’re too greedy to stop on our own, then yes, we should be stopped.

And don’t even get me started on the marketing of drugs. The pharmaceutical complex is as out of control as anything humanity has ever witnessed. It’s capitalism, and the battle is to win. At all costs.

 



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