Archive for February, 2011


How consumers appear to the media companies



You are…














As seen on a street in Columbus Ohio. We have to find a better way to deal with all our crap when we don't want it anymore. It would help if things worked longer than 18 months.

The waste that has become acceptable in our culture is staggering. We tend to accept that it’s okay for individuals to be overlooked because the big machine of our society has to move forward and take care of the masses. So much waste of people and resources along the way. So many are ignored. But then you can’t stop and look at every pebble in the road if you want to get anywhere.

Puff It

Grammy’s, Emmy’s, Oscar’s. They can be good and mildly entertaining shows. I used to get in to it to some degree. But they all increasingly just seem like organized self aggrandizement. The industries are so desperate to promote themselves amidst their gradual but steady decline in relevance. Kinda’ sad to watch really. So I don’t.

Spice Up Your Life

Life getting a little too mundane for you? Things too easy and routine? Want more excitement? Want something new to focus on?

Quit your job.




Now how do you feel about it?

Start by Doing a Good Job

In marketing we walk a delicate balance between creating/setting expectations and simply advocating the best possible outcome. Picture an add with a smiling family watching their TV and surfing the Internet after having their cable installed. It tells a nice story — one that could come true. Or you see the family on a great vacation, having been flown there by a courteous, efficient airline. Yeah, it could happen. Unfortunately it rarely does. If you bring in business by setting an expectation, you better be able to consistently meet the expectation you’re setting. Basic stuff. But why does it seem like so many companies tell the story before they’ve truly figured out how to fulfill on the story?

It would be better to figure out a way to do a good job. Master your craft. Provide something of real value. Unique. Then people will help tell your story for you better than you ever could. It may take a little longer this way, but in the end you are far less likely to be brushed aside when the next thing comes along.


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