Archive for the 'Marketing' Category

Out of Time

timehasrunout

This is it.

As promised over a year ago, this will be the final post for this blog. The reasons for this are primarily:

  1. I think it has reached a point where I am saying many of the same things over and over, only differently. Not useless, but less than ground breaking.
  2. It is time for ME to move on, which has been one of the underlying themes as well.

I figured the last day of the year would be a good time to make the change, but one thing led to another, and I couldn’t get it done. So here we are. It is not easy. I like doing this, but, in addition to the reasons above, I don’t really have time for it anymore.

My plan a year ago was to work through all of the posts I had in a draft state to get them online before signing off. I failed. Just like what happens in life, time caught up and I didn’t get everything done I wanted to do. There are dozens still sitting incomplete. I have decided to let them go. I’m not a big fan of symbolic actions because I think they ultimately don’t work. We know we’re doing it symbolically, which belies our sincerity and speaks as much to a need for drama. Show business can be powerful, but the power is often fleeting. All of that is true in this case as well. So…I’m not suggesting I will not write again. Only that it’s time for this blog to rest in peace.

On the occasion that I go back and read previous posts I am at once astounded and proud of how good and insightful some of them are, and also disappointed at how incomplete or lacking in any innovative thinking others are. To the astute reader, I have revealed a lot here, about myself, and human nature in general.

It was never for anyone but me. I never promoted it or cared how many people looked on. It’s simply my art, and started as a way to get some basic thoughts down. Something about writing things down codifies them, forcing the writer to think rationally in complete sentences and to ground statements and feelings. A worthy exercise, and one I think I got better at over the seven years of posts.

It evolved, as I knew it would, though I found myself surprised at how it evolved. I don’t know how obvious it is, but there was actually a turning point in the nature and presentation of the subject matter. It would be interesting to bring someone in to read through it all to see if that stands out. It’s blatantly obvious to me when I read many of the posts before and after that time. It happened over a number of months, but began here (not coincidentally, that post is the most linked to throughout the rest of the blog, barely beating this one.), and began to get momentum here. Life changes, sometimes in ways that there is no undo button for.

As a sort of farewell gift, I offer up my top 50 favorite posts (not already linked elsewhere in this one), which was an agonizing process that probably wasn’t worth the time it took, especially since the list would likely be different if I did it again next week. I hope that for those who come along later, this might get you started with what’s behind the scenes here. In chronological order…

  1. Common Sense
  2. If the Voltage Gets High Enough…
  3. Boundaries
  4. Start by Doing a Good Job
  5. Religion and Politics
  6. Hierarchy of Money
  7. Science Has a PR Problem Too
  8. Policies
  9. Brass Tacks
  10. Battle of the Unknown
  11. Compromise
  12. Love Will Find a Way
  13. Get Comfortable Being Uncomfortable
  14. The Curse of Perseverance
  15. Love and Trust
  16. I See Dead People
  17. Serendipity
  18. Dedication
  19. The Drain of Friction
  20. The Value of Images
  21. What Life Really Is
  22. Ideal World
  23. The Chosen Ones
  24. Forgive
  25. A Metaphor for Life
  26. The Result of Answers
  27. Creativity
  28. In the Flesh
  29. Move Past Go
  30. The Pretty Girl Gets Kissed
  31. A Beautiful Story
  32. Hope is Not a Strategy
  33. Morality
  34. Caged
  35. Free Will is Fake
  36. Burning Ships
  37. Blind Spot
  38. Delusions
  39. Why Love Wins
  40. Strength
  41. One Step
  42. Trust, the Hidden Part
  43. Probability: Facts, Statistics, and Reality
  44. Changes
  45. Pride and Face
  46. Comfort
  47. Atheism: Instrumental versus intrinsic
  48. Reasons or Excuses
  49. New Information
  50. The Opposite of Success
  51. Bonus: the whole Happiness series

 

And here are a few random facts.

  • The most visitors to the blog in one day was on 1/6/2015, after this post.
  • 2015 was the busiest year for visitors, with 2011 close behind.
  • 2015 also has the most published posts, at 81.
  • Nearly 2,000 unique people visited the blog throughout 2015.
  • After the United States, Germany had the most visitors.
  • The most viewed page, by far, was the home page.
  • The most looked at post was this one, followed by this. It appears traffic to the site was more influenced by my use of a couple of popular terms people search for than the actual content of the blog. Humbling, though not surprising.
  • The longest time gap between when an entry was started and when it was actually completed and posted was 56 months.
  • There are almost 1,000 comments posted across the 493 blog entries.
  • There are over 22,000 comments not posted, as they marked as spam. Unfortunately some of those are/were legitimate comments. I never got to sorting them all out. Sorry about that.
  • There were 520 images posted over the course of the blog. The images are very important, and often contained additional information/meaning.

To quote a friend, “It’s time.” I could drone on about all that I’m thinking as the final letters get typed, and the unused material gets trashed, but it’s a frivolous delay of what I have decided.

It’s a lot like life. Time runs out while we still have things on our to do list.

I do have another potential endeavor in the works. If anything gets going on that I may return here to leave a trail of bread crumbs to it.

And with that, I bid you adieu.

All the best,

David Stewart

 

 

 

 

Conservation of Energy

conservationofenerty

In physics, the law of energy conservation states that the total energy of an isolated system remains constant. It can’t be created or destroyed; rather, it transforms from one form to another. Our understanding of the universe relies on this principle.

It often (not always) applies to people and relationships, too.

If you escalate (cut off in traffic, angry at the gate agent, frustrated at your boss), you’ve just added (negative) energy to a conversation.

If you escalate (enthusiasm, a hug, encouraging words), you’ve just added (positive) energy to a conversation.

Once the energy is added, it has to go somewhere. Often, the person you’re engaging with throws it right back, or even increases it. The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears. A talented, mature person might take your negative energy and de-escalate it, or even swallow it and permit the conversation to calm down or end. But don’t count on it.

You can ‘win’ a conversation by overwhelming your opponent with energy they can’t handle. But of course, they’re not your opponent and you don’t really win. Being aware of the energy you add or take from interactions is a sophisticated technique that radically changes the outcomes of the conversations that fill your day. Add the good stuff, absorb the bad stuff and focus on the outcomes, not the bravado. Winning isn’t the point.

The Critic and the Poop

pigeon1

We’ve all been criticized at times. Sometimes brutally or without thought. The intent may or may not be to help. Keep in mind that there will always be someone around to tell you that what you’re doing isn’t good enough. Feel free to listen to and act on the facts, but you’d do well to filter out the emotional baggage the sender may be trying to bestow upon you.

That’s part of the struggle of choosing your own path. Of course, nobody ever erected a statue for a critic. On the other hand, statues are the ones that get pooped on by passing birds. There is no way to avoid this if you want to get anywhere or do anything great.

It washes off.

Organization’s Effects

artguy

If you take a group of people, a subgroup of the larger population, and expose them to focused messages again and again, you will start to change their point of view. If you augment those messages with exposure to other members of the group, the messages will begin to have ever more impact.

We generally tend to align ourselves with those we’re around. We don’t fully understand why. There is a lot of psychology we know, and then other stuff we can’t explain. Yawning, for instance, can be statistically shown to be contagious. It has been studied for years, yet we don’t know why it happens.

Once a group starts to become aligned, and starts acting like a tribe, the messages of the tribe will become self-reinforcing. When someone is born into that tribe, there is a very high probability she will never know the difference. It is simply her common sense about the way the world works.

Programmed.

Impressions are (nearly) Permenant

“But what will I tell my people?”

Once someone makes a decision about something subjective, it’s almost impossible to persuade them that they were wrong. Not just because it’s difficult to really be ‘wrong’ about subjective things, or sometimes to even quantify them, but because you’re no longer asking them to remake the first decision, you’re asking them to admit an error, which is a whole other thing.

Compounding this, we often make it awkward for someone who is trying to come around to be embraced, largely because they are hurt that they were rejected in the first place.

The opportunity is to encourage them to look at new information and make a new decision. Give them the story they need to rationalize the change. “Well, I know I said X, but that was before she/he/they listened to me and changed…”

Step two is to celebrate the newcomer, not to dredge up their past positions and wave them in their face.

The Marketing Drug

marketpharmasl

Every time I see my dentist he tries to sell me stuff. Various services they provide that will in some way (they claim) improve my life by addressing some shortcoming or concern taking place in my mouth. I never knew my mouth had so many problems!

I’m all for selling people on things that can help them take care, even if they are merely for pleasure or aesthetics (vanity), but like everything else, there can be a tipping point where we sometimes take it too far, or are too manipulative.

It reminds me of how food is marketed. The marketing has become so powerful that some of the people being hurt actually are eager for it to continue. This creates a cultural feedback loop, where some aspire to have these respected marketing jobs, to do more marketing of similar items. It creates a society where the owners and leaders of these companies are celebrated as risk-taking, brave businesspeople, not as the modern robber barons that they’ve become.

The cultural feedback loop can’t be denied. The NAACP, which represents a population that is disproportionately impacted by the health costs these products create is actually allied with marketers in the fight to sell ever more and bigger portions to its constituents.

The crime continues because the money taken by corporations that change our culture is used to fund campaigns that conflate the essential concept of ‘freedom’ with the not-clearly-articulated ‘right’ to respond to marketing and consume stuff in quantities that would have been considered literally insane just three generations ago. And we like it.

[I’ll write the previous paragraph’s point again here to be clear: we’ve decided that consumers ought to have the right be manipulated by marketers. So manipulated that we sacrifice our long-term health in the face of its power.]

We ban accounting that misleads, and we don’t let engineers build bridges that endanger travelers. We monitor effluent for chemicals that can kill us as well. There’s no reason in the world that market-share-fueled marketing ought to be celebrated merely because we enjoy the short-term effects it creates in the moment. Every profession we respect has limits created and enforced by society. These rules make it more likely we don’t race to the bottom as we cut those corners or maximize our profits.

The question is this: are you responsible for the power in your hands? If so, then we need to own the results of our work. If not, someone else needs to step in before it’s too late. No sustainable system can grant power without responsibility.

Just because marketing works doesn’t mean we have an obligation to do it. And if we’re too greedy to stop on our own, then yes, we should be stopped.

And don’t even get me started on the marketing of drugs. The pharmaceutical complex is as out of control as anything humanity has ever witnessed. It’s capitalism, and the battle is to win. At all costs.

 

Canned

cannedWhen our desire and need for simplicity and efficiency replaces authentic human interaction we betray ourselves. Of course nobody is fooled. That’s not even the question. The perfunctory gestures of a polite society help connote a mood of civility. But in order to work, we must care enough to make them authentically.

Of course, it is far better for both parties to engage genuinely. Without that it all races to the zero of noise in the background that, given how busy we all are, isn’t only not needed, but actually becomes a nuisance. And transitions to a burden: “do I have to acknowledge these people?” Maybe you could write a subroutine for it. Let the computers talk to each other!

It’s no wonder we feel more alone than ever, even though we have far more input than ever.



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